When you talk to as many Series A plus software companies as we do, you can’t fail to notice it. The amount of our clients implementing AI into their products has increased massively. Demand for people who know their way around AI is growing in the same way.
We’re told AI is the future, but it’s happening now. Here are just a few ways where AI is changing the way organisations function, and the way we work.
Customer service is AI
The most noticeable move from people towards AI is in the customer service arena. Visit almost any customer-facing website and you’ll be greeted by a friendly face asking if they can help you. Of course, behind that face is a bot, not a human being.
Businesses have spent the last decade finding out about as much about their customers as the possibly can. As well as your personal details, they know browsing preferences, items they buy and times they have interacted with the company. Now, they use AI to help them make sense of this huge amount of data.
This helps them deal with customer issues quickly and easily, maintaining a favourable brand perception. However, AI comes into its own when it comes to prompting sales. Think of the products Amazon recommends for you. How do they always know what you want? That’s the power of AI and data.
HR is AI
The area of HR in business is increasingly becoming AI-driven. Companies are using data and AI to develop ‘people analytics’ solutions to get the best out of their staff in the areas of productivity, retention, sales and more.
For example, MasterCard is analysing patterns in people data that will allow decision makers to assume accountability for issues such as retention of high-potential employees and predicting attrition. They have done this through developing an AI predictive model based on a number of data sources. (Source: Deloitte)
Lead gen is AI
The days of salespeople trawling through spreadsheets to find leads are long gone. Lists of leads filled with out of date information are a thing of the past.
Thanks to AI, software exists that analyses business data from private and public sources around the world. It collates and matches the data together, providing salespeople with a reliable, up-to-the-minute list of leads for them to call.
This means companies can make more sales, as they spend less time chasing leads and calling people that won’t buy.
Writing is AI
While I can assure you that I am a human being (honest!), you may be surprised to find out a lot of what you read online was written with AI.
It’s quicker and easier in 2018 for AI to trawl through a company’s financial report and turn it into a PR release than it is for a human to do it. This process, known as ‘automated journalism’, can also produce sports reports and stats for news stories.
Additionally, companies are also using AI prediction software to serve visitors with personalised versions of their own website. The algorithm analyses data gathered about the visitor (browsing history, location, interests) to serve them a homepage with they will find more palatable and more conducive to making a purchase.
The future is AI
That’s the present. What about the future? It’s hard to predict. Who knew even 10 years ago what advances would have been made leading up to today?
We can expect AI to encroach further into the areas we’ve already talked about. Decision making, training, hiring, analysis of everything. Companies will organise themselves around AI, having to decide on a more regular basis what jobs are for humans and which are for AI.
There will always be a place for humans. History has shown us that when automation erases the need for humans in certain job functions, humans adapt. Right now, we still need humans to:
- Talk to customers who demand real-life human interaction
- Make final decisions on hiring and other HR matters
- Make sales calls armed with super-accurate leads
- Write anything that requires a degree of flair
- Anything requiring empathy
As technology progresses, who knows what we’ll be doing in 10 years’ time.
If you’re looking for salespeople to join your company who are proficient in the new world of AI, it’s time to talk to Ingenio. Give us a call on +44 203 948 4363 or visit us at ingenio.io. We look forward to hearing from you.